How to create a social media marketing plan. Part 2

Social media marketing plan is not so easy to digest, so Oficina da Marca blog separated it in two parts. Here is the second one and you should consider to read it even more carefully then the first one, because of some important finishing touches. So if you are ready, let’s get started!

Posting strategy

There are dozens of questions connected with posting: What to post? When to post? Where to post? And so on. But the answer to them all is more personal and it’s mainly depends on your niche and audience. The thing that is the same for any niche is pictures. They are ruling the social media right now and every social platform becomes more beneficial if you use it with pictures.

Despite that you can begin with a strategy like this: start with a basic five types of updates we all post (links, images, quotes, reshares, plain-text updates). Than choose a “staple” update, a single type that will make up the majority of your posts. Finally create a 4:1 ratio of sharing: for every four “staple” updates, publish one different type for variety. This way followers know what to expect from you and as well you could do some experimenting. Just consider to develop the message according to social media.

Analyze, test, and iterate

When you decided on the posting strategy, it’s time to see how it’s going on. This is a research faze which will explain you what works for you and what doesn’t. Using some analytics is mandatory (google, buffer). Than find your average – how much is the average clicks, shares and so on. It will be your benchmark which will let you know if your new ideas helps you or takes you down.

Engage

Now you just have to automatize your work and continue doing your strategy every day. The other thing you should consider is to keep some time for your customers. They will write comments or will start discussion and you should keep in mind that it’s too important to ignore.

So this is it, now you are prepared to rock the social media world. Just keep in mind, that in social media there are no strict rules how to act, you can always try to improve things, do something different and check how the audience react to it. Who knows maybe you will be the one who will create a new shocking formula for concurring the social media.

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