Being in social media marketer means you should always be aware of new trends in this area. Visiting social platforms should be the first thing in the morning and the last day in the evening. The researches says that 4 out of 5 people check their smartphones within 15 minutes of waking. Despite it’s a little bit shocking that kind of routine we acquire, it’s the way we live now. So to stay productive it’s beneficial to get a routine. Oficina da Marca blog suggests you some guidelines to follow.
See also: How to create a social media marketing plan. Part 1
Morning
While taking your train/bus or metro to work try to do three things: write your ideas to Evernote, read some content on Zite, catch some podcasts on downcast.
Mornings are a creative time. Don’t miss it. Shortly after you arrive to work, let’s create some content, kick of a marketing campaign and schedule everything out for the day.
Around mid-morning is the best time to monitor your keywords. Also, you should “eat some snacks” of social media: read Feefly, share using buffer and interact on Hootsuite, Sprout social or Nimble.
Mid-day
Having your lunch, you can do some catch-up of sites you follow. You can use Flipboard which is an alternative to Zite. It’s a really nice user interface and great way of catching up on content.
While having your mid-afternoon coffee, check your Disqus. It’s a great commenting system that send you notifications about comments in WordPress. Go back to Hootsuite, which check every mentioning of your brand in internet. And check some Grouphigh – the gadget that help you outreach the relevant blogs to build your relationship with.
Don’t forget to do some sports, because as the saying says – healthy body, healthy mind. But while running you can also improve yourself by listening your latest podcast. Here are some ideas what you can listen to: Entrepreneur on Fire, Marketing Profs, Amy Porterfield, Social Media Examiner.
Evening
You are so tempted to check some twitter while sitting in front of TV, but if you so tired that you just can’t hold the tablet, maybe don’t. Mind needs some rest. Better after some relaxation, check some data before sleep. That’s the time you check your traffic on google analytics, see who was on your site with Kissmetrics and check your Pinterest stats with Tailwind.
See also: How to create a social media marketing plan. Part 2
The trick with social media is that how much you would use it, you still feel that you haven’t done enough. But if you use the right tools and processes this can save a lot of time.
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