The society is tired of reading so now everything in social media turns to images. Images now have the biggest impact on the internet. There are lots of examples how platforms which are based on images became unbelievable popular like buzzfeed, thechive, tumblr, reddit and many others. So what is that thing that make pictures so powerful? Ofina da Marca blog is examining it and now want to share the results with you.
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Social platforms
Pinterest is new one of the favorite’s social platforms in the world. Its popularity grows so fast that is hard even to notice it. With page views up 210 percent in just the last three months, the site cements the importance of using high-quality, sharable images in web content.
Facebook also adjusted to image-based social media. They make more space in the timeline for the pictures and a huge cover photo make images an important draw for use attention.
Instagram is a new mania. That’s not surprising that Facebook was even willing to buy it for one billion dollar! Facebook founder Mark Zuckerberg commented on the importance of images in the site’s future, saying “Providing the best photo-sharing experience is one reason why so many people love Facebook, and we knew it would be worth bringing these two companies together”.
How images affect article
Of course, images are good for every kind of article, because it boost that content’s page views. But as well researches show that certain categories benefit more from having images than others, it’s news content, political content and sports content.
How images affect press material
The amount of view have really strong bonds with multimedia that you include. So to get the most out of you images you should add other multimedia that complements your press release and images in different ways.
How images affect local search
Researches shows that consumers are more likely to consider or contact a business that has an image show up in local search results. So choosing a high-quality photo of your business or products instead of company logo is the best choice.
How images affect e-commerce
Customers says that the quality of a product’s image is more important than products specific information, long description, ratings and reviews.
How images affect social engagement
Analysis say that Facebook posts with photos have the highest user engagement than any other post.
See also: Everything you should know about hashtags
To sum up, images affect almost all the areas in social network. So be picky on them, choose gorgeous, high-quality images that people will really want to share and you will definitely win out of it.
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